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Make Better Decisions: Experiment!

Kate Kelly

Android Engineer

Etsy

Kate Kelly is an Android developer who made the switch from client-based contractual work to an app that's been around for a while, and has discovered working with legacy code to be a fun challenge. Favorite gradle-build-time activity: weaving chainmail.

Abstract

If you’re making user-visible changes in your app, this talk is for you! Experimentation – a.k.a. A/B testing – can give you the data you need to make better decisions for your app’s future. This lightning talk will introduce you to the what, why, and how of experimentation, focusing on app-specific implementation details and statistical gotchas. You’ll learn about use-cases beyond the usual “swap the color of a button”, and about how Etsy experiments on a wide variety of changes.

Introductory and overview

Lightning talk

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